Is affiliation marketing a good idea?

Lot of affiliation posts lately, I must be really inspired or paid search is becoming so boring that I need something fresh

If you are asking yourself the question, then you are definitely heading in the right direction, affiliate marketing is probably the best idea you have ever had !

There is more than one good reason to invest in affiliate marketing, to cite a few:
- £2.16 billion revenue was generated through affiliation last year in the UK alone (source Econsultancy)
- Top networks are now focusing on a better and broader service offering, giving your affiliate program a strong chance to make the right impact on your company
- Affiliation is performance based but is also a great way to generate leads and attract B2B customer via per per call or hybrid models
- Affiliate is now a mature media and now a bible of best practices any good networks and/or affiliate managers will apply on your program. The pionners of the early 2000’s have done most of the hard work for you and tried and tested anything you can imagine
- And of course it drives revenue, reduces cost of acquisition, gives you a better understanding of customer fullfilment path and ultimately improves branding and on-line impression shares.

One last thing to bear in mind, Affiliate marketing is not ONLY about authorising paid search affiliates to do a great job for you. There are many good sites out there so you’ll need to consider the broader pictures as there aren’t so many so called search affiliates that a program can take. Think blogger, think content sites, think cash back and loyalty scheme…