Finding your marks in mobile internet

There are 460 million mobile handsets in Europe and according to the experts 29% of Europeans use their mobiles for internet access (Comscore October 2006).

So with so many Europeans opening their browsers from their handsets, mobile Internet is going to be next Internet revolution.

In our “we want it all and we want it now” world, user will expect to find all their favorite sites on their handset. But the reality is far from having the whole internet in the palm of your hand.

Why? Because ordinary sites simply are not mobile friendly, technology evolves too fast and all handsets are different from one another, as a result getting a good customer experience across the board is next to impossible.

But as they say, where there is a will there is a way.

Mobile Internet is a great loyalty tool, if your customer find you on their PC they will expect to find you on their mobile browser. Plus it extend presence and create brand awareness. Ultimatly mobile network coverage being far better than broadband coverage, you can reach people wherever and whenever.

Start with the easiest, strip your site of all unecessary content, think simple and plan ahead. Do not think your mobile internet site, the way you do with your website.

Take Yahoo! One Search as an example, the portal is simple with an interface optimed for mobile screens. They chose the One Click strategy that is adapting well to mobile user need.

Please remember it does take time and efforts to crack the code but this is really worth it, Mobile Internet is a great way to engage with your customers and prospects, extend your presence and grow your revenue. 

Mobile internet is on the fast track, browsers are improving so is network speed. Being amongst the first to make a difference will definitly give companies and brands a competitive advantage.