You’d better have a good Landing Page ;)

Google announced yesterday they changed their search algorithm so it takes into account Landing Page quality.

Well, if you are a keyword buyer with a really good and optimised landing page this is probably good news but for so many others this is just a nightmare.
Let’s face it how many affiliates are really putting a lot of efforts in designing a page that really looks the part, most of them will just have a page with the products on and a logo and this is really what they would need to get good money back from adwords.

This is what Google says about it  “Over the coming days a small number of advertisers who are providing a low-quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages.”  

Looking at the area I am in, this is really good news to me as I keep on telling my clients that I will not do anything before they have a good site in place and I really think it is about time every player need to think Customer experience rather than traffic.